- Most Important Question (Again): Why?
- Advertising/marketing/image
- Make information available
- Transact business
- What is (are) Intended Audience(s)?
- Prospective undergraduates (high school students)
- Prospective graduate students
- Current students and faculty
- General public, community, colleagues
- What resources are available?
- Technology infrastructure
- Staff, skills (design, programming, writing)
- Money (contracting out)
- Information design (reference books)
- Content organization (linear forms, hierarchies)
- Choosing structure
- Application vs. information

- Navigation design
- Focus on web site usability
- Text vs. GUI navigation, metaphors
- Navigation models
- Graphic design
- Create visual identity
- Technical considerations
- File size, download time
- Screen size and resolution
- Colors
- Design process
- Web site engineering
- Feedback and refinement
- Updating and redesign
- Design tools, HTML
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Setting Up a Web Site
1998 MSACROA Conference
Monday, November 30, 1998