Now that we've answered the question how?, the next question is what? (or maybe why?, although you should have asked that before you started). Although this tutorial is not a style guide, we'll try to offer a few suggestions.

An effective Web page is built around content. Focus on the information you are trying to share, and then use HTML to present that information effectively. Use headings to explain to the viewer what the material is. Remember that lists can be a useful way to simplify the presentation of information. Keep your documents fairly short.

Remember that people view web pages in a different way than they read printed text. Your writing style should be shorter and simpler than it might be for print.

Links should be placed in your document for a purpose. Don't put a link to www.microsoft.com just because you happen to mention Microsoft. On the other hand, use that link if you want to lead your viewer to Microsoft's Web site for a particular reason.

Graphics and color should complement the information and not overwhelm it. Too many images will increase the amount of time it takes for your page to load, which in turn will increase the frustration of your viewers. Dark or visually busy backgrounds will make it hard to read your text.

The worst Web pages are cluttered with too many images, jarring colors, confusing text and misleading links. Keep things simple, and don't take advantage of HTML features just because you can. In the next section, we'll provide some tips for effective web development.